Forget Black Friday. The outdoors is priceless.

This is our motto as we once again continue our tradition of refraining from discounts during this year’s Black Friday. Traditionally, Black Week is marked by price reductions and sales campaigns, but we have chosen a different path. Instead of offering discounts, we want to transform Black Friday into a time to embrace the wild and give back to what truly matters – health, community, and nature itself. We choose to focus on well-being instead of participating in the consumer frenzy often associated with Black Friday.

This commitment is an extension of the #EmbraceLife campaign, where we celebrated life by encouraging more people to embrace both nature and life in all its forms. #EmbraceLife is an initiative that highlights the power of nature as a part of recovery, reflection, and positive mental health, especially during times of stress and challenge. Nature has a unique ability to bring us together.

This Black Friday, leave the shopping behind and discover the true treasures waiting for you in nature. Here are a few challenges you can try while you’re outdoors and embracing life. Don’t forget to share your journey with us by using the hashtag #EmbraceLife. And bring along your family and friends!

Explore outdoor challenges and #EmbraceLife this season.

#BackyardExplorer
Discover Your Local Nature: Explore a new trail, park, or nature reserve each week. Inspire others by sharing your discoveries and adventures!

#DigitalDetox
Digital Detox: Once a week, take a full day or just a few hours off from screens and spend it outdoors. Enjoy the silence, read a book under a tree, or hike at your own pace.

#10minWalkInThePark
10-Minute Mindfulness: Sit in a forest or park for ten minutes each day and listen to the sounds of nature. Practice being present and let go of daily stresses.

#LitterLess
The Collection Challenge: Bring a bag on your walk and pick up any trash you find along the way. Help keep nature clean and give back to the environment.