Privacy And Data Protection Policy

We protect your individual privacy and whether we process personal data on you as an individual, corporate customer, partner or supplier, we want to protect your privacy.


We protect your individual privacy and whether we process personal data on you as an individual, corporate customer, partner or supplier, we want to protect your privacy.


Pinewood AB’s data protection policy explains how we process your personal data. You can always find the latest version of our privacy and data protection policy on our website, and you are always welcome to contact us at: if you have any questions about this policy.


It is important that you read and understand our data protection policy before using our services.


By submitting your personal data and using Pinewood AB’s services, you consent to our using collected information to fulfil our obligations to you and to provide the service that you expect, such as deliveries to you. You also accept that Pinewood AB uses electronic information channels to send you information.


Personal data that you submit to Pinewood AB is processed with respect and in conformity with the Swedish legislation on data security and GDPR.

Who is responsible for your personal data?

The Swedish company Pinewood AB, org. no. 556431-0000, is data controller for the personal data that you submit to us, and is responsible for the processing of your personal data in conformity with the data protection provisions in effect.

How long do we store your details?

We keep your details as long as you are an active customer and as long as required according to statutory storage durations. When we store your data for purposes other than for our contractual obligations, such as to fulfil accountancy requirements and regulatory requirements, we store the data for only as long as necessary and/or prescribed in the legislation for such purposes.

What information do we collect?

Online purchases


For online purchases via Pinewood AB’s website, we use your personal data to deal with your purchase, process your orders and any returns. We use your personal data to identify you, process your payments, as well as to deal with any complaints and claims. We send notifications to you about the status of your orders:

  • personal data and contact details such as name, date of birth, address, e-mail address and telephone number
  • log-in details such as e-mail address and password
  • payment details and payment history
  • order information such as your purchase history
  • device information such as IP address, language settings, platform, operating system

If you are a member of Club Pinewood or have a Pinewood account, we also process your personal data in connection with the account or membership.

Club Pinewood


As a member of Club Pinewood, we send information about Pinewood to you via e-mail and the post, as well as membership offers such as discounts, provided that you have consented to such notifications being sent to you.


You have the right to cancel your membership of Club Pinewood at any time. If you chose to do this, your membership ceases to exist. We keep your personal data if there are statutory requirements to do so, or if there is an open dispute.


What type of personal data we collect:


  • identification details such as your e-mail address
  • contact details such as your name, postal address and e-mail address
  • date of birth (if you choose to disclose it to us)

We also process the following categories of personal data when, as a Club Pinewood member, you make an online purchase via Pinewood AB’s website:


  • order history
  • delivery details
  • payment details


Customer service


We use your personal data to deal with your enquiries, complaints and claims regarding our products or your orders, as well as to provide technical support via the telephone, e-mail and social media. We may also contact you if there is a problem with your order.


We process all of the details you provide to us within the following categories:


  • contact details such as your name, date of birth, address, e-mail address and telephone number
  • all correspondence for any matter
  • any payment details and payment history
  • any order and/or credit information
  • any customer or membership number

Direct marketing


We use your personal data to send you information, marketing offers, invitations to events via letters, your e-mail address, electronic communication channels and telephone conversations, and we store your personal data for direct marketing until you withdraw your consent.




When you take part in our competitions, we process the following personal data in order to contact you, as a competitor, concerning the competition, such as for contacting the winner when following-up and dispatching prizes. When you choose to take part in a Pinewood competition, you consent to the processing of your details. The details are stored for no longer than needed for the competition, however for a maximum of 60 days:


  • contact details such as your name, e-mail address, date of birth, address, postal address and telephone number, as well as any correspondence concerning the competition



In order to improve and develop the user experience and service level on Pinewood’s website, Pinewood AB collects and analyses visitor details including:


  • Ip address
  • Web browser
  • Operating system
  • log-in method
  • Pages visited




In order to deliver a customised experience, we use cookies and similar tracking technologies. For more information on how Pinewood uses cookies, see link

Who has access to your details?

Your details are shared within Pinewood AB. Pinewood AB does not sell or disclose your personal data to third parties.


Any sharing or transfer of details to trusted parties, such as below for example, is done solely in order to be able to provide and further develop our services to you. We take all reasonable technical and legal measures so that your data is handled in a secure manner when transferred or shared.


  • Suppliers and sub-contractors in logistics and transport companies who deliver your goods.
  • Suppliers of CRM systems, data systems, printing services and e-mail services.
  • Competent authorities. Pinewood AB may disclose necessary information to the authorities such as the police, the Swedish Tax Agency or other authorities if bound to do so under the law, or if you have consented to this.

Your rights?



You have the right, at any time, to request access to information about you that is processed by Pinewood AB. You can contact Pinewood AB, who will send your personal data to you via e-mail.




You have the right, at any time, to request rectification of your personal data if it is incomplete or inaccurate.




You have the right to request erasure of all of your personal data that is processed by Pinewood AB, with the exception of the following situations:


  • you have unpaid debts to Pinewood AB
  • you have an ongoing matter with Pinewood AB’s customer service
  • you have a current order with Pinewood AB that has been partly shipped or still not shipped

Contact us

Our customer service is happy to answer your questions on our privacy and data protection policy. You can reach customer service via:


If you think that Pinewood AB has processed your details incorrectly or in a wrongful way, you can contact us. You also have the right to submit your complaint to a regulatory authority.