About Pinewood

We are Pinewood – a family-owned company from Småland, rooted in the forest and shaped by adventure. Since 1996, we have been creating clothing and gear for those who love to hike, hunt, fish, and simply enjoy the outdoors – preferably in the company of four-legged friends. For us, it's all about helping more people embrace an active life and feel good in nature.

Our heart beats in Värnamo, where the forest is just outside the door, and inspiration never runs dry. Every garment is sketched, tested, and refined with persistence, curiosity, and a good dose of Småland ingenuity. We do things properly – so they last.

We believe in simplicity, honesty, and thinking long-term – because making good choices should be as natural as breathing in fresh forest air. From carefully selected materials to smarter production methods, we ensure that every step forward is taken with respect for nature. A bit like always packing extra socks for a hike – it's about being prepared, thinking ahead, and making sure what we leave behind is something to be proud of.

Our vision? To make nature the obvious meeting place – whether it’s a quick coffee break in a sunlit clearing or a full day in the rain with your best friends. With us, you should feel safe, free, and comfortable – every day, all year round, in any weather.

So lace up your boots, step outside, and #EmbraceTheWild – see you out there!