Lighter Steps, Wilder Freedom

Our new collection puts lightness, stretch, and functionality at the forefront. Airy materials, bold colours, and garments designed for long days outdoors and spontaneous steps towards wherever you want to go.

Freedom in Every Step – Feel the Joy of Movement in the Wild
SS25 is a tribute to movement, freedom, and function—for everyday adventures and those special days when you get lost on purpose. Moving in nature is more than just exercise—it’s a feeling of liberation. It’s the lighter steps on soft forest trails, the heartbeat pounding with joy, and the cool breeze after a long day outside. With the right clothes that move with you, there are no obstacles—only new paths waiting to be explored. #EmbraceTheWild

Finnveden Sports – Designed for a Life in Motion
Finnveden Sports Light is the heart of this year’s collection—a series designed for maximum mobility. Jackets, trousers, shorts, caps, and for those who love a middle ground, a three-quarter-length trouser. All made from lightweight, stretchy material and available in a broad range of colours, so everyone can find their favourite shade. These pieces are crafted for easy outdoor living, where nature begins just around the corner and continues as far as you’re willing to go.

For those who prefer earthy tones and timeless designs, our beloved Finnveden trousers have been updated in nature-inspired colours. Pair them with the new Safari shirt—a future classic in soft, brushed fabric, available in both short and long sleeves.

Our Lightest Functional Garment Yet
For hunting and fishing enthusiasts—or for anyone simply seeking shade in the summer heat—our lightest functional piece yet is predicted to become a new favourite. This long-sleeve hoodie features a camouflage pattern, ventilation, and a Heiq-Fresh treatment, a technology that keeps the fabric fresh for longer by preventing bacterial growth. The material also offers UV protection of 50+, making it the perfect companion for long days in the sun.

This technology is also present in the Abisko series, where we are introducing our first true stretch shirt—cool, flexible, and designed with strategic ventilation openings. A new go-to for hikers and anyone who values unrestricted movement without compromising on comfort.

More Love for the Classics
This year, it’s not just about new releases—we’ve also refreshed customer favourites with updated colourways. The popular Abisko Light Stretch series now comes in new shades, and last year’s brown tones are making a comeback. Because sometimes, change isn’t about replacing—it’s about refining.

"With this season’s collection, we want to inspire the joy of movement in nature. Lightweight, soft, and breathable materials that protect against everything from the sun’s rays to mosquitoes and ticks. Clothing that keeps pace with you on your adventures—plain and simple.”
— Lotta Nordin, Team Leader, Product Development Department.